Social media widgets are killing your conversion rate . . .
Your website’s performance will drastically impact your conversion rate, and that’s a fact: A one second delay in page load time drives a 7% loss in conversions. -Aberdeen Each 100ms in reduced load...
View ArticleFind friction points in your conversion process. Profit wildly. Rinse and...
What if changing one small field could increase your conversion rate to the tune of millions of dollars a year - do such things exist? According to Expedia, the answer is a resounding yes – by...
View Article“Merry Christmas” vs. “Happy Holidays” showdown – nearly double the...
The Wall Street journal suggests that “Merry Christmas” still reigns in popularity as a season’s greeting over “Happy Holidays” So how does emailing customers with one or the other impact conversion...
View ArticleLanding Page Inspiration for iPhone App Download Pages
Whenever we start a new landing page optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these...
View ArticleExpedia deletes one field from their registration process, increases profit $12m
The following test from Expedia shows how understanding how your users interact with your forms leads to conversion rate gains. Here is (our mockup) of Expedia’s experiment – see the field deletion in...
View ArticleBoost your Christmas conversions by 10.2% with a simple JavaScript trick...
Hot off the conversion press and just-in-time for Christmas. Last year we posted about our Merry Christmas v. Happy Holidays test we ran for one of our clients. This year we decided to some landing...
View Article6 Ways To Radically Reduce Shopping Cart Abandonment Rates
High shopping cart abandonment rates is a thorn in the side of every ecommerce marketer. People load their carts, see your shipping rates, and say “adios.” Instead of being frustrated, you should see...
View ArticleGet Bigger Budgets: Make bosses care about landing page optimization – 5 tactics
How to Increase Landing Page Optimization Budgets Landing page optimization testing can fly under your bosses’ radar. Even though tests have a direct impact on revenue, your bosses are focused...
View ArticleFacebook Landing Page Optimization: How to use social media data for tests
Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that...
View Article3 Metrics for Buff Analysis of Landing Page Optimization
Data keeps your landing page optimization strong. The trouble is that some marketers are lazy with data. They get a report every month. They look at cost. They look at revenue. They throw it away and...
View ArticleHow to Stop Vultures from Stealing Your Landing Pages
Copywriting and landing page optimization are an investment. You put in the effort and the time, and you get a reward. People known as “vultures” try to steal this reward by copying your landing pages...
View ArticleWhy Your PPC Campaign is Bleeding Money
When you have the perfect business, you need to make sure everyone else gets a chance to see it. With effective marketing, you get traffic to your website and you show off your products or services to...
View ArticleDo I Really Need Separate Landing Pages For Mobiles?
Did you know that cell phones are used more for data now than they are to actually make phone calls? Well over half of all cell phone users in the United States use their cell phones regularly to surf...
View ArticleWhat Your Landing Page and a First Date Have In Common
First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good...
View Article10 Design Tips to Increase Your Site’s Conversion Rate
Did you know that your site’s design can help or hinder the site’s conversion rate? The way your site looks will determine whether or not someone stays on the site long enough to make a purchase. So,...
View Article9 Landing Page Optimization Tactics that Take Ten Minutes or Less
You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help...
View Article5 Analytics that Show the True Colors of Your Conversions
Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to...
View ArticleCaptchas and Conversions
CAPTCHAs are a pain in the butt to figure out sometimes. Everyone has problems with them at one point or another. But, as a business owner, you need to decide if they’re worth the customer frustration....
View ArticleBuy Now or Click Here – Understanding CTAs
A call to action is the section on your website where you tell a visitor exactly what you want them to do. When you’re considering using a call to action, or CTA, it’s important that you understand the...
View Article7 Marketing Rules and How to Break Them Effectively
Just like everything in life, marketing has some basic rules that you’re supposed to follow. However, in some cases, your marketing benefits from breaking these rules. While you don’t want to break all...
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